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Angel investor

Angel investor, sometimes known as business angel, is an entrepreneur, a businessman or a wealthy individual who contributes funds or capital to a company or a startup during the bootstrapping period.

Angel investors or business angels participate in company’s endeavors from the earliest stages of writing an elevator pitch or go-to-market strategy to launching the product or services on the market.

Business angels can also be advisors or mentors, whose professional expertise is relied on in strategic decisions, for example, during pivot.