Corporate planning

Corporate planning is a financial term used to refer to the activity of a company of creating a long-term plan to achieve corporate goals. It is essential during pivoting the business-model, organizing capital campaign or increasing the operational efficiency.

A corporate plan assesses a company’s internal financial capabilities during the capital campaign and outlines long- and short-term business-development strategies, how to benefit from its advantages, and how to expand its presence on the market and to reach out to target audience.