Fundraising or peer-to-peer fundraising is an activity organized with the aim to raise capital and funds for the realization of prospective projects with the help of investors who resonate with a proposed idea. Fundraising in the form of capital campaign is commonly held either during specially organized private events for investors or online on fundraising platforms or social media. In different jurisdictions, capital raised during fundraising can be subject to special governmental regulations. Political fundraising and crowdsourcing should be mentioned as a form of collecting funds by politicians or political parties seeking to gain electoral support on elections. Political fundraising is an activity that is being closely scrutinized by regulatory authorities.

Company’s tokenization mechanisms as a form of fundraising gained its popularity as means of eliciting capital in order to reach its goals.