Launch in a financial sense is being used in regards of giving an impetus to a new business or a company after successful completion of all preparatory stages. Launch is preceded with presentations to investors, crowdfunding, drafting of go-to-market strategy, conducting analysis of the market, and working on killer features of the product or distinctive characteristics of services. After successful launch, a business or a startup has to maintain its effective performance on the market and adjust to its realities to ensure it maintains positive deal flow and functions properly.